The TED Fellowship often marks a major milestone: it is not only a huge accomplishment but an introduction to a new broader audience for you and your work. Strategically sharing news of the Fellowship announcement on social media and with your communities and networks can be an important part of this. To help you make the most of this opportunity, we’ve asked our PR partner, Ben Kellogg, and social media partner, Teru Kuwayama, for their input on how to share the news in a way that is authentic, engaging, and in line with your mission.